NESHCo 2025 Annual Conference: Schedule

NESHCo 2025 Annual Conference

12:00pm EDT

Registration/Exhibit Setup Aria Prefunction

1:00pm EDT

Offsite Learning Experiences to Baystate Health Baystate Health

6:00pm EDT

Opening Night Event | Naismith Basketball Hall of Fame Naismith Basketball Hall of Fame

7:00am EDT

Breakfast With Exhibitors Aria Ballroom Registration Aria Prefunction

8:00am EDT

Opening Remarks and Opening Keynote Presentation. Aria BallroomMK Haber

9:15am EDT

9:30am EDT

Supporting Workforce Stability Through an Integrated Recruitment Marketing Strategy and Creative Messaging Bellagio AJohanna Webb • Lori Albert • Reem Nouh The Front Lines of Healthcare News: Stories and Best Practices from Emerson Health and WCVB TV Boston Aria BallroomLeah Lesser • Jenny Barron Connecting Through Conversations: Using Podcasts to Expand Outreach, Education, and Empathy Bellagio DMary Wilson • Kurt White

10:30am EDT

Break With Exhibitors Aria Ballroom

11:00am EDT

From Legacy to Leading Edge: One Health System's Journey to Modernizing Patient Communication Aria BallroomAmanda Jones • Leslie Lennergard • Ali Nasser Ready? Set? Rebrand! Redefining healthcare for MIT Bellagio AEmily Wade A-Z of Launching a New Website for a Complex Health System - Perspectives from an In-House Marketing Team Bellagio DMaureen Yuemeng Li

12:00pm EDT

Lunch With Exhibitors Aria Ballroom

1:00pm EDT

CANCELLED: Everything from the Mundane to Murder: Unusual and unexpected experiences in healthcare marketing and communications, and the lessons learned Bellagio AHelayne Lightstone Reimagine SEO: How AI Is Changing Search (and What You Can Do About It) Aria BallroomLacey Reichwald Tailored Treatment: Using Market Research to Connect Patients to Optimal Care Bellagio DJana Rosewarne

2:00pm EDT

2:15pm EDT

Turning tragedy into opportunity: The Brockton Hospital Fire Story Aria BallroomDan Dunlop • Lorriane McGrath Put me in coach! Bellagio ASusan McDonald • Maggie Werner CANCELLED: Finding the Needle in the Haystack: Boost Specialty Care Volume and Measure ROI by Channel with CRM Bellagio DKristin Wallace • Cheryl Kurtz

5:30pm EDT

First Timers and New Member Reception Aria Prefunction

6:15pm EDT

Lamplighter Awards Dinner & Gala Aria Ballroom

8:30pm EDT

NEW! Lamplighter Award After Party Terrace/Aria Prefunction

8:00am EDT

Breakfast With Exhibitors & Final Day Welcome Remarks Aria Ballroom Registration Aria Prefunction

9:00am EDT

From Nice to have to Gotta Have: Market Research Bellagio DJulia Sorensen Bridging the Gap: Effective Collaboration Between Healthcare Marketers and Graphic Designers Bellagio ADexter Tarbox Evolution, Not Revolution: Maximizing Brand Impact While Minimizing Technical Debt Aria BallroomMatthew O'Bryant • Kristen Connolly

10:00am EDT

10:15am EDT

Breaking through with creative: why playing it safe is risky Aria BallroomJim Larmon • Rick Knief Leading During Times of Organizational Change and Transition Bellagio AJohn Looney • Julia Sorensen What drives healthcare consumer behavior? Using Jobs-to-be-Done to understand decision-making Bellagio DSteve Koch

11:15am EDT

11:30am EDT

Using Privacy-First Strategies to Drive Digital Marketing Performance Aria BallroomDavid Chai • Julie Elias Healthcare SEO Beyond Google: Unlock Organic Growth with Patient-Centric Zero-click Content Strategies Bellagio ADale Bertrand Traversing the Trust Deficit: How to Engage Patients Through Transparency and Reputation Bellagio DJen Marcos

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